Because Great Decisions Start with Great Insights.

Good market research uncovers clarity, direction, and the insights you need to make confident decisions. Whether you’re exploring a new market, refining your audience understanding, or assessing your competitors, I’ll make sure your research project is purposeful, focused, and aligned with your goals.

From setting clear objectives and selecting the right methodologies, to managing trusted specialists and translating findings into actionable insights, every step will be guided with care. Together, we’ll uncover the information that drives smarter strategies and real commercial impact.

Why Market Research Matters

Good decisions are built on good information. Market research helps you understand your audience, spot opportunities, and stay ahead of competitors with confidence. It’s about asking the right questions, gathering meaningful insights, and using those answers to guide your next move.

Whether you're planning a new product launch, entering a new market, or refining your existing strategy, market research provides the clarity you need to move forward with purpose. It takes the guesswork out of big decisions and gives you the confidence to invest your time, budget, and energy where they’ll deliver the greatest return.

What You’ll Gain from a Market Research Consultant

When we work together on your market research project, you’ll gain insights that are clear, actionable, and focused on your goals:

  • A deeper understanding of your audience: Know their needs, behaviours, and decision-making processes.

  • Clarity on market opportunities: Spot trends, gaps, and areas for growth.

  • Competitor analysis that matters: Understand your competitors’ strengths, weaknesses, and positioning.

  • Strategic focus: Make decisions backed by data, not assumptions.

  • Actionable insights: Research results delivered in a way that’s practical, clear, and easy to implement.

  • Confidence in your next steps: Move forward with a clear plan and measurable objectives.

What’s Included in Market Research Services?

Discovery and Objective Setting

We’ll start by defining exactly what you need from your market research. Whether it’s understanding your audience, assessing your competitors, or exploring new opportunities, I’ll help set clear objectives to ensure every stage of the project has focus and purpose.

Partner Recruitment and Selection

With many years of experience in the industry, I have a trusted network of research specialists: from quantitative data experts to qualitative insight professionals and translation specialists. I’ll carefully select the right partners for your project, ensuring they bring the expertise, methodologies, and tools needed to deliver meaningful results.

Research Briefing and Planning

I’ll work with our selected partners to create a detailed research plan. This will cover methodologies, timelines, key milestones, and deliverables, ensuring every step aligns with your goals. You'll always know what’s happening and when to expect results.

Project Oversight and Management

Throughout the research process, I’ll oversee every stage to ensure things stay on track. From regular check-ins to quality control, I’ll make sure the work meets the highest standards and remains aligned with the objectives we set out from the start.

Insight Interpretation and Delivery

Once the research is complete, I’ll work with our partners to distil findings into clear, actionable insights. You’ll get meaningful recommendations, explained in a way that’s easy to understand and ready to implement.

Strategic Recommendations

Research is only valuable if it leads to action. I’ll provide strategic recommendations based on the insights gathered, offering clarity on next steps, priority actions, and opportunities worth exploring.

Follow Up and Support

Research isn’t a one-and-done task. Whether you need help presenting the findings to stakeholders, integrating them into your strategy, or exploring follow-up questions, I’ll be here to support you every step of the way.

Why choose RTJ Marketing as your Market Research Consultant?

  • With over a decade of experience across industries like Home, Interiors, Appliances, Construction, and Trade, I’ve built strong relationships with some of the best market research professionals in the industry. From data analysts and qualitative researchers to insight specialists and translation experts, I’ll bring in the right partners to match your project’s unique needs, ensuring accuracy, clarity, and depth in every insight.

  • I won’t just set things in motion and step back. I’ll guide every stage of your research project, from briefing partners and managing timelines to interpreting findings and delivering clear, actionable insights.

  • Market research is only valuable if it leads to smarter decisions. I’ll ensure every insight ties back to your business objectives, offering clarity on where to focus your time, budget, and resources for maximum impact.

  • I’ll work seamlessly with your team, stakeholders, and any internal specialists to ensure every recommendation aligns with your brand vision and broader goals. This isn’t about working in silos—it’s about creating alignment across the business.

  • You’ll always know what you’re paying for and why. My pricing is clear, fair, and reflects the value delivered at every stage

Ready to explore your opportunities?

Clear insights lead to better decisions. Whether you’re exploring a new market, refining your audience understanding, or assessing the competition, I’m here to guide the way. Let’s create a market research plan that delivers clarity, purpose, and results you can act on.

Not sure where to start?

A new market research project can be a daunting task, but it doesn’t have to drain your resources and cause confusion. Whether you have a clear question in mind or just a sense that something needs exploring, I’ll help you define your objectives and set the right direction.

Other Core Services

Marketing Strategy

Looking to turn market insights into a clear, actionable plan? My Marketing Strategy services help you build a roadmap that aligns research with real results.

Go-to-Market Planning

Ready to launch something new with confidence? My Go-to-Market Planning services turn research findings into focused, strategic action for maximum impact from day one

Customer Journey

Want to ensure every stage of your customer experience feels intentional and aligned with your goals? My Customer Journey services help you refine each touchpoint for clarity, consistency, and connection

Market Research Consulting for Smarter Business Decisions

At RTJ Marketing Ltd, I offer Market Research Consulting services designed to deliver clarity, focus, and actionable insights. Whether you're exploring a new market, refining your customer understanding, or assessing your competitors, I’ll guide your project with purpose and precision, bringing in trusted market research specialists and industry experts to ensure every question gets the right answer.

From audience profiling and customer behaviour analysis to industry trends research and competitor benchmarking, every project is tailored to your specific objectives. I’ll oversee the process end-to-end, managing everything from research planning and partner recruitment to insight delivery and strategic recommendations.

With over a decade of experience across industries like Home, Interiors, Appliances, Construction, and Trade, I know how to ask the right questions, connect with the right partners, and translate findings into meaningful outcomes. Whether it’s quantitative surveys, qualitative focus groups, or trend analysis, I’ll make sure your market research delivers clarity and direction.

I specialise in managing research projects that uncover customer insights, identify market opportunities, and guide commercial strategies. You’ll receive findings that are clear, practical, and ready to be implemented into your marketing plans, customer journey mapping, or go-to-market strategies.

Key Areas of Expertise Include:

  • Market Research Planning

  • Audience Profiling and Segmentation

  • Competitor Analysis and Benchmarking

  • Industry Trends Research

  • Customer Behaviour Analysis

  • Quantitative and Qualitative Research Management

  • Research Project Oversight

  • Insight Interpretation and Reporting

  • Strategic Recommendations

At RTJ Marketing Ltd, my Market Research Consulting services are built to uncover the answers that drive smarter decisions, stronger strategies, and commercial results. Every project is managed with clarity, care, and an eye for the insights that matter most to your business.