Your business deserves a Marketing plan that works: clear, actionable, and built for real results.

I take the time to truly understand your goals, your customers, and your industry, crafting a strategy that feels right - and realistic - for your business. Whether you’re looking to grow, pivot, or refine your approach, I’m here to help you take the next step with confidence.

Why a Marketing Strategy Matters

Marketing can feel overwhelming, with so many channels, messages, and metrics competing for your attention. It’s not just about knowing where to focus your energy—it’s also about understanding what’s worth leaving behind. A strong strategy sets a clear direction, giving you the confidence to make decisions that matter and the clarity to avoid distractions that don’t serve your goals.

The right strategy doesn’t just tell you what to do; it helps you measure what success looks like. By setting clear objectives and focusing on what resonates most with your audience, you’ll be able to see the results of your efforts and adjust as you grow. It’s about creating a plan that works for you, guiding your choices with purpose, and keeping your business on track for real, measurable impact.

What You’ll Gain from a Tailored Marketing Strategy

When we work together, you’re not just getting a plan—you’re getting clarity, focus, and direction.

  • A deep understanding of your audience and their needs.

  • A strategy rooted in insight, not guesswork.

  • Smarter use of your marketing budget.

  • Clear alignment across your team.

  • A practical, actionable plan that’s built to deliver.

What’s Included in the Marketing Strategy Service?

Marketing, Commercial, and Customer Journey Audit

We’ll start by understanding where you are right now. This includes assessing your current marketing activities, exploring your product or service offering, and mapping out how your customers currently interact with your business. It’s about spotting what’s working, what’s not, and where the opportunities lie.

Market and Audience Analysis

Next, we’ll dive into your market landscape. I’ll conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and build detailed customer profiles to truly understand your audience’s needs, behaviours, and motivations. This phase ensures we’re building your strategy on solid foundations.

Goals and Objectives

Clear, measurable goals are essential for a successful strategy. Together, we’ll define objectives that align with your commercial ambitions, ensuring every effort is focused and trackable. These goals will act as our guideposts throughout the plan.

Messaging and Brand Positioning

Your brand is more than just visuals. It’s how you make your customers feel. I’ll refine your messaging, tone of voice, and positioning to ensure everything aligns with your audience’s expectations and builds trust at every touchpoint

Channel Strategy and Resource Allocation

Not every platform is right for every business. I’ll identify the most effective channels for reaching your customers, whether digital, traditional, or (most likely!) a mix of both. We’ll also allocate your time, budget, and resources efficiently, ensuring maximum impact from every effort.

Delivery

You’ll receive a comprehensive strategy document outlining everything we’ve built together. Alongside this, I’ll provide a tactical plan template— an actionable roadmap designed to guide you through implementation, step by step.

Measurement and Optimisation

A strategy isn’t designed to be static; it’s a living, breathing document that will be tweaked and rewritten over time. I’ll provide clear recommendations on how to measure success, which metrics to focus on, and how to adapt and refine your strategy over time to ensure it stays aligned with your goals.

Why choose RTJ Marketing as your Marketing Strategy Consultant?

  • Every strategy I create starts with understanding your customers deeply. What they value, how they behave, and what drives their decisions. This ensures every action we take is rooted in genuine insight and designed to connect meaningfully with your audience.

  • Marketing strategies aren’t one-size-fits-all, and neither are my pricing options.

    • Project-Based Work: Ideal for tackling specific challenges or goals.

    • Ongoing Support: Retainer packages for consistent expertise and long-term results.

    During our initial consultation, I’ll outline a transparent quote based on your needs and objectives.

  • I don’t just deliver a plan and disappear. Whether it’s guiding your team through implementation, collaborating with your existing creatives, or connecting you with trusted specialists, I’ll be there to support you every step of the way.

  • Every business works differently, and I adapt to fit your needs. Whether you prefer project-based support, a long-term retainer, or something in between, I’ll align with your way of working to ensure a seamless partnership.

  • I combine data-driven insights with creative thinking to build strategies that aren’t just clever; they’re commercially impactful. Expect bold ideas backed by smart analysis to deliver measurable results.

  • Over the years, I’ve built strong relationships with a network of talented creatives, media agencies, and industry specialists. When your project needs an extra pair of expert hands, I’ll connect you with the right people to ensure every element is delivered to the highest standard, and oversee the whole project to ensure a quality, on-time delivery.

Ready to Build a Smarter Strategy?

Whether you need a fresh perspective, a clear plan, or ongoing support, I’m here to help. Let’s create a marketing strategy that drives real results and sets your business up for success.

Not sure where to start?

That’s what I’m here for! Whether you’re facing a specific challenge, need a fresh perspective or just want some reassurance on your game-plan, let’s chat! I’ll help you spot opportunities and prioritise what matters.

Other Core Services

Content Marketing

Looking to focus on bringing your strategy to life with impactful content? Take a look at my Content Marketing services.

Digital Marketing

Prefer to focus on a digital-only strategy and activity plan? Check out my Digital Marketing service offering

Customer Insight

Need to dive deeper into your audience before building a strategy? My Customer Insight service might be the right place to start.

Expert Marketing Strategy Services for Business Growth

Looking for a tailored marketing strategy that drives real results? At RTJ Marketing Ltd, I specialise in customer-focused marketing strategies, designed to deliver data-driven results for SMEs and established businesses. With over 10 years of experience in strategic marketing planning, I offer marketing audits, customer insights, goal setting, brand positioning, and channel strategy development. Every marketing strategy plan is bespoke, aligning with your business goals, audience needs, and commercial objectives.

Whether you need a comprehensive marketing audit, competitor analysis, or a customer journey review, I’ll provide a clear implementation roadmap backed by data insights and measurable KPIs. My approach blends commercial focus with creative thinking, ensuring your marketing campaigns are impactful, efficient, and aligned with your business vision.

From messaging and brand positioning to channel resource allocation and performance optimisation, I’ve helped businesses across Home, Interiors, Appliances, Construction, and Trade sectors achieve long-term marketing success. I also collaborate with a trusted network of specialists to support digital campaigns, content creation, PR strategies, and customer engagement initiatives.

Choose RTJ Marketing Ltd for a marketing consultancy service that’s insight-led, customer-first, and focused on driving commercial results. Let’s build a smarter marketing strategy that delivers growth, clarity, and value for your business.